Von: Oliver Tabino
Dear Edward, thanks a lot for this very interesting article. Indeed, the Clientside and Supplier debate is crucial, but also reflects on of the biggest dilemmas in our sector, let’s call it the...
View ArticleVon: Thomas Perry
Thank you Edward for this contribution. I think it is an important isue. However, one question you pose after mentioning Larry Friedman’s verdict on some standard and purchase intention metrics I do...
View ArticleVon: Edward Appleton
Oliver, thanks for your comments. On the innovation front, I think the plethora of frankly incremental innovations that MR agencies have brought to market over the past few years haven’t really...
View ArticleVon: Christian
Hello all, Sorry for catching up quite lately on this interesting and urgent issue. I couldn’t agree more with the suggestion bringing clientside and agency researchers closer together. But to do this...
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